Privacy Policy
Last updated: November 19, 2025
1. Introduction
Herald ("we," "us," or "our") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our AI-powered newsletter creation and management platform.
Herald enables communities, HOAs, organizations, and individuals to create professional newsletters featuring polls, games, events, contact directories, and more. We process various types of data to deliver these services while maintaining the highest standards of data protection.
By using our Service, you consent to the data practices described in this policy. We encourage you to read this document carefully and contact us if you have any questions.
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Registration Data: Name, email address, and password (securely hashed)
- Profile Information: Organization name, team details, and preferences
- Authentication Data: OAuth tokens if you sign in via Google or other providers
- Billing Information: Payment details for premium subscriptions (processed securely by our payment provider)
2.2 Newsletter Content
The content you create and manage includes:
- Newsletter Data: Titles, text content, publication dates, and settings
- Media Files: Images, PDFs, and videos uploaded to our storage
- Section Content: Updates, events, polls, games, discounts, and contact information
- Custom Branding: Logos, colors, and theme preferences
2.3 Recipient and Contact Data
For email distribution features:
- Email Addresses: Subscriber and recipient email addresses you provide
- Contact Groups: Recipient lists and group memberships
- Email Engagement: Delivery status, open rates, and click tracking
2.4 Automatically Collected Information
- Usage Analytics: Pages visited, features used, session duration, and interaction patterns
- Device Information: Browser type, operating system, screen resolution, and device identifiers
- Log Data: IP addresses, access timestamps, referring URLs, and error logs
- Newsletter Metrics: View counts, shares, downloads, and poll responses
- Cookies and Local Storage: See our Cookie Policy for details
2.5 AI-Generated Content
When you use our AI features (powered by Google Gemini), we process:
- Text submitted for enhancement, summarization, or generation
- PDF documents uploaded for automatic newsletter creation
- Content context for AI suggestions and improvements
3. How We Use Your Information
3.1 Service Delivery
- Creating, editing, and publishing your newsletters
- Storing and serving your media files and content
- Sending email campaigns to your recipients
- Processing poll votes and game responses
- Tracking newsletter views, shares, and downloads
3.2 AI and Automation Features
- Generating newsletter content from uploaded PDFs
- Enhancing and improving your written content
- Creating AI summaries of newsletter content
- Suggesting event details from external sources
3.3 Communication
- Sending account-related notifications and updates
- Responding to support requests and inquiries
- Providing service announcements and feature updates
3.4 Analytics and Improvement
- Analyzing usage patterns to improve our Service
- Generating aggregate statistics and reports
- Identifying and fixing bugs and performance issues
- Developing new features based on user needs
3.5 Security and Compliance
- Detecting and preventing fraud, abuse, and security threats
- Enforcing our Terms of Service and acceptable use policies
- Complying with legal obligations and responding to lawful requests
4. Third-Party Services and Data Processors
We use carefully selected third-party services to operate Herald. Each provider has their own privacy policy and security practices. We ensure appropriate data processing agreements are in place.
4.1 Infrastructure and Hosting
| Service | Purpose | Data Processed |
|---|---|---|
| Supabase | Database and authentication | All user and newsletter data |
| Vercel | Application hosting and deployment | Request logs, IP addresses |
| Cloudflare R2 | File storage (images, PDFs, media) | Uploaded media files |
4.2 Email Delivery
| Service | Purpose | Data Processed |
|---|---|---|
| Resend | Transactional and campaign emails | Recipient emails, email content |
| AWS SES | Email sending infrastructure | Email addresses, delivery status |
| AWS SNS | Email event notifications | Bounce/complaint notifications |
4.3 AI and Translation
| Service | Purpose | Data Processed |
|---|---|---|
| Google Gemini API | AI content generation and enhancement | Text content, PDF content |
| Google Translate | Page translation (reader-initiated) | Page content for translation |
Each of these providers maintains their own privacy policies and security certifications. We recommend reviewing their respective policies for detailed information about their data practices.
5. Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), United Kingdom, and other jurisdictions requiring a legal basis for processing, we rely on the following:
- Contractual Necessity: Processing required to provide the Service you requested (account management, newsletter creation, email delivery)
- Consent: When you explicitly opt-in to optional features (AI processing, translation, analytics)
- Legitimate Interests: For service improvement, security, fraud prevention, and business operations
- Legal Obligation: To comply with applicable laws, regulations, and legal processes
6. Data Sharing and Disclosure
6.1 Public Newsletter Content
When you publish a newsletter, the following content becomes publicly accessible:
- Newsletter title, content, and published date
- Media files (images, videos) included in the newsletter
- Public events, polls, games, and contact information you choose to include
- Your organization name and branding (if configured)
You can control newsletter visibility through expiry dates and unpublishing features.
6.2 Service Providers
We share data with the third-party service providers listed above solely to operate our Service. These providers are contractually obligated to protect your data and use it only as directed.
6.3 Legal Requirements
We may disclose your information if required by law, subpoena, court order, or government request, or when we believe disclosure is necessary to:
- Comply with applicable laws and regulations
- Protect our rights, property, or safety
- Prevent fraud or other illegal activities
- Respond to emergency situations
6.4 Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will provide notice before your data is transferred and becomes subject to a different privacy policy.
We do NOT sell, rent, or trade your personal information to third parties for marketing purposes.
7. Data Retention
7.1 Account Data
We retain your account information for as long as your account is active. Upon account deletion, we remove your personal data within 30 days, except where retention is required for legal or legitimate business purposes.
7.2 Newsletter Content
Newsletter content is retained according to your settings:
- Published Newsletters: Retained until you delete or unpublish them
- Auto-Expiry: Newsletters with expiry dates are automatically unpublished but retained in your account
- Draft Newsletters: Retained until you delete them
- Media Files: Stored until associated content is deleted
7.3 Email and Analytics Data
- Email Delivery Logs: Retained for 90 days for troubleshooting
- Analytics Data: Aggregated metrics retained indefinitely; detailed logs for 12 months
- Recipient Lists: Retained until you delete them
8. Your Rights and Choices
8.1 GDPR Rights (EEA and UK Users)
Under GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion of your data ("Right to be Forgotten")
- Restriction: Limit processing of your data in certain circumstances
- Data Portability: Receive your data in a structured, machine-readable format
- Objection: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw previously given consent at any time
- Lodge Complaint: File a complaint with your local supervisory authority
8.2 CCPA Rights (California Residents)
Under CCPA, California residents have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt-out of the sale of personal information (we do not sell data)
- Non-discrimination for exercising your privacy rights
8.3 How to Exercise Your Rights
You can exercise many of these rights directly through your account settings:
- Update profile information in Dashboard > Profile
- Download your data from Dashboard > Settings
- Delete your account from Dashboard > Profile
For other requests, please contact us. We will respond within 30 days (or sooner as required by applicable law).
9. Data Security
We implement comprehensive security measures to protect your personal information:
9.1 Technical Safeguards
- Encryption: TLS/SSL encryption for all data in transit; encryption at rest for sensitive data
- Authentication: Secure password hashing, optional OAuth, session management
- Access Controls: Role-based access, principle of least privilege
- Monitoring: Security logging, intrusion detection, regular audits
9.2 Organizational Safeguards
- Limited access to personal data on a need-to-know basis
- Security training and awareness
- Incident response procedures
- Regular security assessments of third-party providers
9.3 Provider Security
Our infrastructure providers maintain industry-standard security certifications:
- Supabase: SOC 2 Type II compliant
- Vercel: SOC 2 Type II compliant
- AWS: ISO 27001, SOC 2, and numerous other certifications
- Cloudflare: ISO 27001, SOC 2 Type II
While we implement robust security measures, no system is completely secure. We cannot guarantee absolute security of your data transmitted to or stored by our Service.
10. International Data Transfers
Herald operates globally, and your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws than your jurisdiction.
For transfers from the EEA, UK, or Switzerland to countries without adequate data protection, we implement appropriate safeguards including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Data Processing Agreements with all third-party processors
- Verification that recipients maintain adequate security practices
11. PII Protection
We take special care to protect Personally Identifiable Information (PII):
- Minimization: We collect only the data necessary for our Service
- Purpose Limitation: PII is used only for specified purposes
- Accuracy: We provide tools to keep your data accurate and up-to-date
- Storage Limitation: PII is retained only as long as necessary
- Integrity and Confidentiality: PII is protected against unauthorized access, loss, or damage
12. Children's Privacy
Herald is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
If we discover that we have collected personal information from a child without parental consent, we will take steps to delete that information as quickly as possible.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes:
- We will update the "Last updated" date at the top of this page
- We will notify you via email or prominent notice in the Service
- We will obtain consent where required by applicable law
Continued use of the Service after changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:
EEA and UK users may also lodge a complaint with their local data protection supervisory authority.